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| June 2010 In this issue: |
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| OnePoint Launches Voice Messaging | |
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OnePoint expands mobile research capability with unique voice messaging OnePoint is taking the mobile research experience to another level with the introduction of voice messaging. Survey participants can now have the option to respond via a voice message. With their permission, the OnePoint platform will automatically call a participant enabling them to leave verbal feedback. A voice message response enables the sharing of a more detailed description of their experience as well as providing researchers with an opportunity to better understand the emotion being felt at that time. Giving participants the opportunity to provide verbal insight complements the already channel rich OnePoint solution with which it is possible to send pictures, videos or open text comments. Importantly, by allowing participants to choose how they want to engage, the ‘in-the-moment’ insight captured by the mobile phone is significantly enriched - ultimately improving the mobile research experience for both the participant and the researcher. All responses, including voice messages and multimedia, are accessible instantly in one central area via the OnePoint secure web portal. |
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| OnePoint CEO Chairs MRS Mobile Insights Conference |
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Neil Jessop OnePoint CEO will be chairing the first Market Research Society (MRS) conference which will focus solely on mobile research. The MRS Mobile Insights Conference will take place on 30 June 2010 at The Chamber of Commerce and Industry, 33 Queen Street, London EC4R 1AP. Tim Snaith, OnePoint’s Chief Research Officer will be providing the key strategic overview for the conference. The programme will explore the rich opportunities that using the mobile phone can bring researchers with speakers from Yahoo, Ipsos Mori, Kantar Media, Mintel, Channel 4 and T-Mobile. View Programme OnePoint is also looking forward to returning to the Insight Show, Part of Marketing Week Live, 29 - 30th June 2010 at Grand Hall, Olympia, London. Visit us at stand D205. |
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| OnePoint Welcomes New Clients | |
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OnePoint welcomes new clients Communispace and Nielsen Egypt. Neil Jessop, OnePoint CEO said “We are looking forward to expanding our relationship with Nielsen to include their Egypt division as well as working with a recognised leader in online community development which marks an exciting time with mobile and online research complementing each other."
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