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| May 2010 In this issue: |
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| OnePoint Leads the Way in Picture and Video Messaging | |
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Innovative solution enables video and picture capability on any handset OnePoint has expanded its mobile research platform to include the collection of video and picture messages, significantly enriching the ‘in-the-moment’ insight captured by the mobile phone. Participants are not just limited to responding by text, WAP or mobile web message and can choose to send a picture or video - enabling them to share a more visual description of their activity. The only requirement is that their phone has a camera which makes it a very accessible option for researchers. Neil Jessop, OnePoint CEO said “Not only can people share information about where they are, what they are doing and how they are feeling, they can now show what they are looking at, providing researchers with much richer insight. Our innovative approach to video and picture messaging enables this functionality to be easily deployed globally; irrespective of the respondents’ handset or the country that they are in and without the respondent having to download an application to their mobile phone.” |
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| Kantar Selects OnePoint as Global Mobile Research Partner |
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"At Kantar we selected OnePoint Surveys as our global preferred partner for mobile research for three key reasons. Of vital importance to us is their global footprint and capabilities to successfully conduct mobile research in any country. We were also impressed by OnePoint’s thorough understanding of market research, not just their technology, as well as their suite of comprehensive mobile research solutions. Based on a combination of these factors we believe them to be the best positioned to work with us to utilise the mobile phone to enhance our research activities." Guy Rolfe, Global Mobile Knowledge Leader, Kantar Operations |
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| OnePoint Welcomes New Clients | |
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| OnePoint's Global Expansion Continues |
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Even amidst the recession, where marketing and research budgets are being scrutinised closer than ever, OnePoint is growing at a rapid rate. In line with the continued global expansion and recent openings of new offices, OnePoint is actively seeking people for several roles including; client account directors, mobile research support analysts and software developers. Read more |
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